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Patient acquisition with Meta

New leads.
Real conversations.
More bookings.

We create your Meta ads. AI texts new leads, and your team gets notified to call and help them book.

Plan acquisition for your clinic

From Meta ad to
booked appointment.

We generate the lead. AI starts the conversation. Your team makes the personal call.

  1. 01

    Meta ad

    Someone sees your clinic’s offer on Facebook or Instagram.

    Original Dr. Mary Emsella ad: Confidence is quiet.Real client creative
  2. 02

    New lead

    They submit the Meta form. Their details go into your CRM.

    New consultation inquiryJamie Sample
    Contact details captured
    Saved in your CRM
  3. 03

    AI + your team

    One new lead starts two follow-up actions.

    AI sends a text

    “Hi Jamie, thanks for reaching out. How can we help?”

    AND
    Your team gets a call alert

    Call Jamie to answer questions and help choose a time.

  4. 04

    Booking

    AI and your team help interested leads choose an appointment.

    Appointment booked

    Visit reminders follow.

    See online booking

Example journey with a fictional lead. Follow-up and reminders are configured for your clinic; an inquiry does not guarantee a booking.

Meta ads + patient acquisition

Different clinics.
Distinct creative.

Real ad variations for Dr. Mary, Natural Rejuvenation and KC Aesthetics. Each starts with the clinic’s own brand and offer.

Dr. Mary Emsella image ad in lavender with the headline Confidence is quiet.
Dr. Mary · Medical Esthetics & Wellness · Campaign creative

1 of 6Dr. Mary · Confidence

View full-size artwork Creative 1 of 6: Dr. Mary · Confidence.

Three decisions
before launch.

  1. The offer.

    Choose the service and message. Your clinic approves the creative.

  2. The audience.

    Agree on the local area you want to reach.

  3. The budget.

    Approve the Meta spend. We connect the form and follow-up, then launch.

Selected client creative. Offers shown reflect the original campaigns; individual image results are not claimed.

AI starts the text.
Your team makes the call.

Before launch, we agree on what AI can say and who on your team receives the call alerts.

AI + automation

  • Captures the lead and starts the text.
  • Helps with approved questions and booking.
  • Alerts your team to make the call.

Your clinic team

  • Calls the lead and answers personal questions.
  • Handles clinical questions and suitability.
  • Helps them book and records the outcome.

AI supports the conversation. Clinical advice and treatment suitability stay with your qualified team.

See what happens
after the lead.

Follow inquiries through conversations, bookings and attended visits.

Review Meta spend alongside CRM, appointment and payment records. Count collected revenue only where a payment can be connected to the lead.

Ad spend & inquiries
What did Meta spend, and how many leads did the ads generate?
Conversations
Which leads replied, and which still need a call?
Booked appointments
How many interested leads chose an appointment?
Attended visits
Who came in, and who needs another next step?
Collected revenue
What was actually paid, where the payment can be connected to the lead?

Your first campaign.
What comes next.

Launch gets your first campaign live. Growth supports ongoing campaign management within the agreed engagement.

Included with Launch

The first campaign

First ad creative and campaign launch, with your lead form, AI follow-up and staff alerts connected. You approve the offer and budget.

Explore Launch
Included with Growth

Ongoing management

Growth brings campaign strategy, creative, Meta acquisition and retargeting, booking paths and follow-up together, with ongoing website work and monthly reporting.

Explore Growth

A few common
questions.

Where will my ads run?

We create Meta campaigns for Facebook and Instagram. The ad invites someone to submit a lead form, which connects their inquiry to your CRM and follow-up.

Does my team still need to call leads?

Yes. AI supports the text conversation; your team makes the personal call, answers individual questions and helps interested leads choose an appointment. We agree on who receives those notifications before launch.

What if a lead does not reply?

A first inquiry does not always become a conversation immediately. We configure follow-up timing for your clinic, while your team can see who still needs a call. Messaging respects the contact’s permissions and opt-out choices.

What acquisition work is included with Launch?

Launch includes your first Meta ad creative and campaign launch, connected to your lead follow-up and booking setup. Later campaigns and ongoing management are handled by your team or scoped separately with MSMAI.

Is ad spend included?

Ad spend is separate and paid to Meta. We agree on the campaign budget before launch. If you want ongoing management, its scope, fee and billing frequency are agreed separately.

Does a new lead mean a booked patient?

A lead is someone who has submitted an inquiry. A booked appointment and an attended visit are later outcomes. Follow-up helps people take the next step, but we do not promise a fixed number of bookings.

Build the path around
your clinic.

Bring your treatment priorities, appointment capacity and questions. We’ll walk through the campaign, follow-up and team responsibilities together.

Plan acquisition for your clinic